I want to educate people to be more awesome. When my classmates at Harvard ask why I'm in grad school for educational media, I blather something about the pedagogical potential of interactivity for reaching students of multiple intelligences. That's true too. But I also just want more cool people to hang out with – even if I have to make them cool myself.
Games are scaffolding. That's an ed school word, but it could very well be a gaming word too. Scaffolding allows students to grok sophisticated ideas by taking them there step by step, so that each stage is a well-supported progression from the previous. Games are scaffolded as well – when you level up, you have proven the ability to tackle harder bosses. When you unlock a new clue, you are biting off a manageable chunk of the meta-puzzle. The naturally scaffolded structure of games and puzzle hunts means that you can use them to make people do all sorts of fun things they wouldn't normally do.
Engaging video games are great and all, but it's far more awesome to appropriate video game mechanics to have fun in Real Life. A pervasive game can be used to encourage exploration in an old fort, critical thinking in a museum, willingness to wander off a trail in the woods, absurd behavior in a public place, and a whole range of other activities that I, in my infinite objectivity, find valuable.
I design games because games help people do cool things they wouldn't do otherwise.
A bit rough, yeah, but that's totally the idea! :)
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